000 00456nam a22001937a 4500
003 OSt
020 _a9789390394937
082 _a659.1 MOR
100 _aMoriarty, Sandra
245 _aAdvertising and IMC : Priciples and Practice
250 _a11th ed.
260 _aNoida
_bPearson
_c2021
300 _a664 p
650 _aAdvertising (Media)
700 _aNancy Mitchell
700 _aWilliam D. Wells
700 _aCharles Wood
942 _2ddc
_cBK
999 _c8067
_d8067