000 00357nam a22001457a 4500
999 _c6275
_d6275
003 OSt
020 _a9780074517802
082 _a659.1 MAN
100 _aManendra, Mohan
245 _aAdvertising Management : concepts and cases
260 _aNew Delhi
_bTata McGraw Hill
_c2009
300 _ap.418
650 _aAdvertising -- Management.
942 _2ddc
_cBK