000 00391nam a22001337a 4500
003 OSt
020 _a9789386062161
100 _aDayal, Manoj,
245 _aMedia Metrics : An Introduction to Quantitative Research in Mass Communication
260 _aNew Delhi
_bSage Publications India Pvt Ltd.
_c2017
300 _a458 p
650 _aMass media -- Research -- Methodology.
942 _2ddc
_cBK
999 _c6171
_d6171