000 00408nam a22001817a 4500
999 _c5588
_d5588
003 OSt
020 _a9788131774489
040 _aDDC
082 _a658.83 KUM
100 _aKumar, Ramesh S.
245 _aCase Studies in Consumer Behaviour
250 _a1 st ed.
260 _aChennai
_cPearson Publication
270 _dindia
300 _aviii,270p.
650 _aConsumer Behaviour
942 _2ddc
_cBK