000			00316nam a2200133Ia 4500
008			130729s9999 xx 000 0 und d
020			_a
082			_a _b
100			_aSengupta, Subroto
245			_aBrand Positioning 2nd
260			_aNew Delhi _b TMH _c2009
650			_aManagement _bManagement
942			_2ddc _cBK
999			_c2698 _d2698