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1.
The Media Handbook : a complete guide to advertising media selection, planning, research, and buying by
Edition: 2nd Ed.
Material type: Text Text
Publication details: Mahwah, N.J. Lawrence Erlbaum 2003
Availability: Items available for loan: AUMP (1)Call number: 659 KAT.

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2.
Advertising and IMC : Priciples and Practice by
Edition: 11th ed.
Material type: Text Text
Publication details: Noida Pearson 2021
Availability: Items available for loan: AUMP (2)Call number: 659.1 MOR, ...

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