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1.
Foundations of Advertising : Theory and Practice by
Edition: 7th & 8th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalya Publication 2011 & 2015
Availability: Items available for loan: AUMP (3)Call number: 659.1 CHU, ...

2.
Advertising management by
Edition: 2nd Ed.
Material type: Text Text
Publication details: New Delhi Oxford University Press 2012
Availability: Items available for loan: AUMP (1)Call number: 659.1 JAI.

3.
Fundamentals of Layout for Newspaper and Magazine advertising, for Page Design of Publications and Brochures by
Material type: Text Text
Publication details: New York Dover Publications 1971
Availability: Items available for loan: AUMP (1)Call number: 659.1324 WIL.

4.
Creative Strategy in Advertising by
Edition: 8th
Material type: Text Text
Publication details: Belmont, CA Thomson/Wadsworth 2005
Availability: Items available for loan: AUMP (1)Call number: 659.132 JEW.

5.
Advertising Management : concepts and cases by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2009
Availability: Items available for loan: AUMP (3)Call number: 659.1 MAN, ...

6.
Fundamentals of Advertising and Public Relation by
Material type: Text Text
Publication details: Bilaspur Evincepub Publishing 2018
Availability: Items available for loan: AUMP (1)Call number: 659.1 SAB.

7.
The Media Handbook : a complete guide to advertising media selection, planning, research, and buying by
Edition: 2nd Ed.
Material type: Text Text
Publication details: Mahwah, N.J. Lawrence Erlbaum 2003
Availability: Items available for loan: AUMP (1)Call number: 659 KAT.

8.
Indian Advertising : Laughter and Tears by
Material type: Text Text
Publication details: New Delhi Niyogi Books 2014
Availability: Items available for loan: AUMP (3)Call number: 659.10954 CHA, ...

9.
Fashion Icon : the power and influence of graphic design by
Material type: Text Text
Publication details: Gloucester, Mass. Rockport Publishers 2003
Availability: Items available for loan: AUMP (1)Call number: 659.196 87 TOT.

10.
The Copy Book : How Some of the Best Advertising Writers in the World Write Their Advertising by
Material type: Text Text
Publication details: Koln Taschen Publishing 2023
Availability: Items available for loan: AUMP (1)Call number: 659.132 DAN.

11.
Reality in Advertising by
Material type: Text Text
Publication details: New York Alfred A. Knopf 2015
Availability: Items available for loan: AUMP (1)Call number: 659.1 REE.

12.
Advertising and IMC : Priciples and Practice by
Edition: 11th ed.
Material type: Text Text
Publication details: Noida Pearson 2021
Availability: Items available for loan: AUMP (2)Call number: 659.1 MOR, ...

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