TY  - BOOK
AU  - Smith, PR
AU  - Ze Zook
TI  - Marketing Communications : Integrating Offline and Online with Social Media 
SN  - 9780749461935
U1  - 658.802 SMI 
PY  - 2011///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing Communications
ER  -