TY  - BOOK
AU  - Mytton, Graham
TI  - Media Audience Research :  A Guide for Professionals
SN  - 9789351506430
U1  - 302.207 MYT 
PY  - 2016///
CY  - New Delhi
PB  - Sage Publication
KW  - Adapting Media Research to Different Cultures
ER  -