TY  - BOOK
AU  - Gupta, C.B.
AU  - N. Rajan Nair
TI  - Marketing Management : Text and Cases
SN  - 9789351611219
U1  - 658.8 GUP 
PY  - 2023///
CY  - New Delhi
PB  - Sultan Chand and Sons
KW  - Management
ER  -