TY  - BOOK
AU  - Katz, Helen 
TI  - The Media Handbook : a complete guide to advertising media selection, planning, research, and buying
SN  - 9780805842685
U1  - 659 KAT 
PY  - 2003///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum
KW  - Advertising media planning.
KW  - Mass media and business.
ER  -