TY  - BOOK
AU  - Jewler, A. Jerome
TI  - Creative Strategy in Advertising
SN  - 9780534625108
U1  - 659.132 JEW 
PY  - 2005///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Advertising copy.
KW  - Advertising layout and typography.
ER  -