Advertising and IMC : Priciples and Practice (Record no. 8067)

MARC details
000 -LEADER
fixed length control field 00456nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789390394937
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 MOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
245 ## - TITLE STATEMENT
Title Advertising and IMC : Priciples and Practice
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2021
300 ## - PHYSICAL DESCRIPTION
Extent 664 p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising (Media)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nancy Mitchell
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name William D. Wells
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Charles Wood
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note Invoice number Invoice date
    Dewey Decimal Classification     AMITY SCHOOL OF COMMUNICATION AUMP AUMP Reference 25/03/2025 E.S.O. New Delhi 936.00   659.1 MOR BJ701 25/03/2025 25/03/2025 Books Library Reserve Book DL-24-25/T648 24-03-2025
    Dewey Decimal Classification     AMITY SCHOOL OF COMMUNICATION AUMP AUMP General Stacks 25/03/2025 E.S.O. New Delhi 936.00   659.1 MOR BJ702 25/03/2025 25/03/2025 Books   DL-24-25/T648 24-03-2025

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