Marketing Communications : Integrating Offline and Online with Social Media (Record no. 7916)

MARC details
000 -LEADER
fixed length control field 00422nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461935
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, PR
245 ## - TITLE STATEMENT
Title Marketing Communications : Integrating Offline and Online with Social Media
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 483 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Communications
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ze Zook
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note Invoice number Invoice date
    Dewey Decimal Classification     ASCENT/ASL (English) AUMP AUMP Reference 25/02/2025 Education Service Organization 2974.15   658.802 SMI EN122 04/03/2025 25/02/2025 Books Library Reserve Book DL-24-25/T596 17-02-2025

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