Creative Strategy in Advertising (Record no. 5301)

MARC details
000 -LEADER
fixed length control field 00417nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780534625108
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.132 JEW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome
245 ## - TITLE STATEMENT
Title Creative Strategy in Advertising
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Belmont, CA
Name of publisher, distributor, etc Thomson/Wadsworth
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent p.336
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising layout and typography.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note Invoice number Invoice date
    Dewey Decimal Classification     AMITY SCHOOL OF COMMUNICATION AUMP AUMP Reference 19/04/2016 Standard Book Agency 4500.00   659.132 JEW BJ311 16/05/2018 19/04/2016 Books Library Reserve Book DELHI-2015-16/1513 31-03-2016

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