Foundations of Advertising : Theory and Practice (Record no. 2336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240516104114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130729s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350245996 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S.A. |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Relator code | K.C. Sethia |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of Advertising : Theory and Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th & 8th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Himalya Publication |
| Date of publication, distribution, etc | 2011 & 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p.744 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note | Invoice number | Invoice date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | AMITY SCHOOL OF COMMUNICATION | AUMP | AUMP | Reference | 30/07/2013 | Tekson Book Shop | 495.00 | 2 | 659.1 CHU | BJ018 | 27/12/2018 | 28/03/2016 | 30/07/2013 | Books | Library Reserve Book | CH00717 | 16-11-2011 | ||||
| Dewey Decimal Classification | AMITY SCHOOL OF COMMUNICATION | AUMP | AUMP | General Stacks | 30/07/2013 | Tekson Book Shop | 495.00 | 11 | 659.1 CHU | BJ019 | 18/04/2023 | 25/01/2023 | 30/07/2013 | Books | CH00717 | 16-11-2011 | |||||
| Dewey Decimal Classification | AMITY SCHOOL OF COMMUNICATION | AUMP | AUMP | General Stacks | 15/05/2024 | Education Service Org. | 1795.50 | 1 | 659.1 CHU | BJ578 | 28/01/2025 | 07/12/2024 | 15/05/2024 | Books | DL-24-25/T52 | 16-05-2024 |