Brand Positioning 2nd Ed. (Record no. 200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00337nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130729s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97800705891593 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Positioning 2nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Date of publication, distribution, etc | 2011 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Topical term following geographic name as entry element | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 6 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Invoice number | Invoice date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | AMITY BUSINESS SCHOOL | AUMP | AMITY BUSINESS SCHOOL | 30/07/2013 | 395.00 | 2 | 658.827 SEN | M79 | 27/11/2019 | 18/09/2019 | 30/07/2013 | Books | 00358 | 07-08-2012 | ||||
| Dewey Decimal Classification | AMITY BUSINESS SCHOOL | AUMP | AUMP | 30/07/2013 | 395.00 | 1 | 658.827 SEN | M51 | 21/11/2014 | 19/11/2014 | 30/07/2013 | Books | 11904 | 23-07-2012 | ||||
| Dewey Decimal Classification | AMITY BUSINESS SCHOOL | AUMP | AUMP | 30/07/2013 | 395.00 | 2 | 658.827 SEN | M77 | 23/09/2019 | 04/09/2019 | 30/07/2013 | Books | 00358 | 07-08-2012 | ||||
| Dewey Decimal Classification | AMITY BUSINESS SCHOOL | AUMP | AUMP | 30/07/2013 | 395.00 | 3 | 658.827 SEN | M78 | 30/09/2022 | 31/08/2022 | 30/07/2013 | Books | 00358 | 07-08-2012 |