The Media Handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen
The Media Handbook : a complete guide to advertising media selection, planning, research, and buying - 2nd Ed. - Mahwah, N.J. Lawrence Erlbaum 2003 - p.185
9780805842685
Advertising media planning.
Mass media and business.
659 KAT
The Media Handbook : a complete guide to advertising media selection, planning, research, and buying - 2nd Ed. - Mahwah, N.J. Lawrence Erlbaum 2003 - p.185
9780805842685
Advertising media planning.
Mass media and business.
659 KAT